Active Demo · Quarterly Outcome Report

Q2 2026 Outcome Report

Participation, coverage and programme outcomes for the period ending September 2026.

Generated 21 September 2026 at 07:30 · Scope: Demo County Badminton Association · 6 BC-connected demo clubs

Demo data, illustrative only.

Not real participation. For evaluation purposes only.

1. Reach

Coach coverage is the BE 10-year strategic headline metric: the percentage of LSOAs in scope sitting within 30 km of a Level 2 qualified coach.

LSOAs in scope

35,672

Within 30 km of L2

0.0%

Performance coverage

0.0%

Deprivation cut

0.0% coverage in the most deprived 30% of LSOAs (IMD deciles 1-3) - 0 of 10,126 most-deprived LSOAs in scope.

2. Participation

Total players

786

Active last 30d

237

Juniors

246

Frequency of play (last 28 days)

none		549 (100.0%)
sub 1x		0 (0.0%)
1x		0 (0.0%)
2x		0 (0.0%)
3x plus		0 (0.0%)
daily		0 (0.0%)

3. Programme outcomes

4 Active Demo-funded programmes in scope. Funnel + cost-per-outcome per programme.

Demo Discover Badminton 2026[Mid-flight]

adults general · funded £45K

Programme 10 months in, earliest cohort past the 180-day milestone; newer cohorts still maturing.

Invited220 (100%)

First session133 (60%)

3+ sessions110 (50%)

Converted110 (50%)

Retained 180d133 (60%)

Cost / converted	£409
Cost / retained 180d	£338
Converted	110

Demo Shuttle Stars 2026[Mid-flight]

children 7 11 · funded £18K

Programme 5 months in, 180-day milestone in 24 days; long-term retention still maturing.

Invited90 (100%)

First session52 (58%)

3+ sessions26 (29%)

Converted26 (29%)

Retained 180dCohort tracking

Cost / converted	£692
Cost / retained 180d	-
Converted	26

Demo Women & Girls 2026[Mid-flight]

women girls · funded £25K

Programme 8 months in, earliest cohort past the 180-day milestone; newer cohorts still maturing.

Invited140 (100%)

First session84 (60%)

3+ sessions62 (44%)

Converted62 (44%)

Retained 180d84 (60%)

Cost / converted	£403
Cost / retained 180d	£298
Converted	62

Demo Back to Badminton 2025[Closed]

back to badminton · funded £15K

Programme completed 14 months in, full retention curve.

Invited110 (100%)

First session77 (70%)

3+ sessions68 (62%)

Converted68 (62%)

Retained 180d77 (70%)

Cost / converted	£221
Cost / retained 180d	£195
Converted	68

4. Inequalities

By gender

male	446 (57%)
female	330 (42%)
unknown	10 (1%)

By age group

masters	365 (46%)
junior	246 (31%)
senior	175 (22%)

By ethnicity

prefer not to say	225 (29%)
white british	224 (28%)
mixed	89 (11%)
asian chinese	35 (4%)
other	32 (4%)
asian other	27 (3%)

By disability

no	526 (67%)
unrecorded	232 (30%)
yes	28 (4%)

5. Methodology & transparency

Scope. Demo County Badminton Association (demo tenant), six BC-connected clubs flagged is_demo=true. No real participants.
Coverage. 30 km drivetime heuristic; LSOA centroids from ONS Open Geography Portal 2021; IMD 2019 from MHCLG (decile 1 = most deprived).
Small cells. Cells with n < 5 are suppressed or flagged as low-n.
Frequency. Sessions per week derived from actual attendance; aligned with Sport England Active Lives bands.
Disclosure. Seeded demo data, illustrative only. Real outputs would carry confidence bands.