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Active Demo · Outcome Report

Q2 2026 Outcome Report

Generated 21 September 2026 at 06:49 · Scope: Demo County Badminton Association

Demo data, illustrative only.

Not real participation. For evaluation purposes only.

Section 1

Reach, geographic coverage

How many of the LSOAs in our scope sit within 30 km of a Level 2 qualified coach? This is the BE 10-year strategic headline metric; we surface the deprivation-decile cut alongside the headline to show inequalities directly.

LSOAs evaluated
35,672

Scope coverage

Within 30km of Level 2 coach
0.0%

0 of 35,672 LSOAs · BE 10-year headline metric

Performance-level coverage
0.0%

0 LSOAs within 30km of a Performance coach

Coverage in deprived areas (IMD 1-3)
0.0%

0 of 10,126 most-deprived LSOAs covered

LSOA coverage map
Green = within 30 km of a Level 2 coach. Amber = uncovered in deprivation deciles 1-3. Red = otherwise uncovered.
Within 30km of Level 2 coach (0)
Uncovered, deprivation 1-3 (318)
Uncovered, other (682)

Coverage summary: 0 of 1,000 LSOAs are within 30 km of a Level 2 coach. In the most deprived deciles (IMD 1-3), 318 LSOAs remain uncovered.

Section 2

Participation, frequency & volume

Observed participation from BC-connected clubs in scope, aligned with Sport England Active Lives frequency bands.

Total players
786

Active members across 1,000 LSOAs in scope.

Active in last 30 days
237

Attended at least one Active-Lives-counting session in the past month.

Juniors
246

U18 members in the pathway.

Frequency of play (28 days)
Active Lives bands aligned with Sport England's national survey methodology.

Frequency of play (last 28 days)

Sessions per week, derived from actual attendance on BC-connected clubs. Aligned with Sport England Active Lives bands.

BandPlayersShare
No sessions
549 (100.0%)
Less than once a week
0 (0.0%)
Once a week
0 (0.0%)
Twice a week
0 (0.0%)
3+ times a week
0 (0.0%)
Daily or near-daily
0 (0.0%)

Section 3

Programme outcomes

Active Demo-funded programmes in scope. Each card shows the funnel from invited through to 180-day retention, plus cost-per-outcome benchmarked against published Sport England ranges.

Demo Discover Badminton 2026
Mid-flight
adults general · funded £45,000

Programme 10 months in, earliest cohort past the 180-day milestone; newer cohorts still maturing.

Invited220 (100%)
First session133 (60%)vs 50-65%
3+ sessions110 (50%)vs 30-49%
Converted110 (50%)vs 24-49%
Retained 180d133 (60%)vs 7-25%
Cost per converted
£409
Across 110 outcomes
Above benchmark
Sport England Discover Badminton benchmark: £200£300
Cost per retained 180d
£338
Across 133 outcomes
Better than benchmark
Long-tail retention range: £400£600
Demo Shuttle Stars 2026
Mid-flight
children 7 11 · funded £18,000

Programme 5 months in, 180-day milestone in 24 days; long-term retention still maturing.

Invited90 (100%)
First session52 (58%)vs 50-65%
3+ sessions26 (29%)vs 30-49%
Converted26 (29%)vs 24-49%
Retained 180dCohort tracking
Cost per converted
£692
Across 26 outcomes
Above benchmark
Sport England Discover Badminton benchmark: £200£300
Cost per retained 180d
-
Not yet computable, needs funding amount + at least one outcome.
Demo Women & Girls 2026
Mid-flight
women girls · funded £25,000

Programme 8 months in, earliest cohort past the 180-day milestone; newer cohorts still maturing.

Invited140 (100%)
First session84 (60%)vs 50-65%
3+ sessions62 (44%)vs 30-49%
Converted62 (44%)vs 24-49%
Retained 180d84 (60%)vs 7-25%
Cost per converted
£403
Across 62 outcomes
Above benchmark
Sport England Discover Badminton benchmark: £200£300
Cost per retained 180d
£298
Across 84 outcomes
Better than benchmark
Long-tail retention range: £400£600
Demo Back to Badminton 2025
Closed
back to badminton · funded £15,000

Programme completed 14 months in, full retention curve.

Invited110 (100%)
First session77 (70%)vs 50-65%
3+ sessions68 (62%)vs 30-49%
Converted68 (62%)vs 24-49%
Retained 180d77 (70%)vs 7-25%
Cost per converted
£221
Across 68 outcomes
Within benchmark band
Sport England Discover Badminton benchmark: £200£300
Cost per retained 180d
£195
Across 77 outcomes
Better than benchmark
Long-tail retention range: £400£600

Section 4

Inequalities, who is and isn't playing

Cuts of the participating population by sex, age group, ethnicity, and disability. Sport England's framework on tackling inactivity hinges on these breakdowns.

By gender
male446 (57%)
female330 (42%)
unknown10 (1%)
By age group
masters365 (46%)
junior246 (31%)
senior175 (22%)
By ethnicity
prefer not to say225 (29%)
white british224 (28%)
mixed89 (11%)
asian chinese35 (4%)
other32 (4%)
asian other27 (3%)
By disability
no526 (67%)
unrecorded232 (30%)
yes28 (4%)
By BE age bracket
Senior175 (22%)
U1190 (11%)
O4062 (8%)
O5560 (8%)
O5060 (8%)
U1752 (7%)

Methodology & transparency